When it comes to producing clothes that are timeless, effortlessly chic and – most importantly in this economic ice age – affordable, there are few brands that do it quite as well as Vila. The company has been at the helm of ‘understated style’ for a number of years now and, year after year, continues to turn out collections that the discerning fashionista knows will last the distance.
The overriding theme with all Vila designs is femininity. The cut of its dresses and blouses is soft and elegant, while its trousers are tailored for real women – i.e. those with hips and bums! Prints play a big role in nearly all its collections, regardless of the season, and fabrics are chosen for their practicality and durability as much for their current status in the style stakes.
Like the majority of high street retailers, this year Vila has looked to the Navy for style inspiration. Nautical stripes and sailor-style tailoring are here in abundance and the overall look is fresh, funky and oh-so-chic. Long sleeved tops in navy and white stripes are teamed with pretty shorts and faded denim for a casual weekend look, while day dresses also get the sailor treatment with brass buttons and various shades of blue leading the charge.
Floral prints are also big news again (is floral ever going to go out of fashion?!) and, over the next few months at Vila, everything from pretty tea dresses to floaty blouses will feature the ubiquitous print. Again the cut and style of dresses will flatter the figure – think nipped in waistlines with dainty belts to give the look a more sophisticated finish. A-line skirts will also be making a comeback, as will the always flattering wrap style dress.
As far as trousers go, bright, bold and funky are the order of the day, with colour block jeans in reds, blues and pinks making a statement, along with the ever-dependable indigo denim – perfect for festivals and outdoor gigs in the summer. Buy Vila clothing at Veryand get that spring/summer wardrobe without stepping foot outside the door. And when shopping for Vila dresses online, remember, it’s all about the florals!